INTRODUCTION TO ECOSYSTEM ORCHESTRATED SALES - GTM LEADER

Training fundable through your OPCO (Qualiopi compliant)

Formation créée le 18/07/2025. Dernière mise à jour le 10/12/2025.
Version du programme : 1

Type de formation

Distanciel

Durée de formation

4 heures (0 jour)

Accessibilité

Oui

Financement Fundae

Formation finançable Fundae
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INTRODUCTION TO ECOSYSTEM ORCHESTRATED SALES - GTM LEADER

Training fundable through your OPCO (Qualiopi compliant)


This is a four-to-six-hour training program (e-learning) designed for C-level software executives. It provides the strategic frameworks and leadership acumen necessary to transform a partner network into a primary engine for sustainable growth, market diversification, and competitive advantage. It places a strong emphasis on leveraging an ecosystem-first Go-to-Market (GTM) approach to orchestrate sales and accelerate growth.

Objectifs de la formation

  • The program aims to equip C-level executives with the strategy, governance, and leadership tools needed to mandate, build, and sustain a company-wide ecosystem-first GTM culture. The core goal is to enable leaders to: Transform global markets into a primary engine for sustainable growth, market diversification, competitive advantage, and enhanced investor appeal. Expand market reach, accelerate innovation, and build resilience through powerful ecosystem partnerships. Ensure a unified GTM approach with unwavering commitment and active championship from the C-suite.
  • This program equips executives to treat the partner-powered Go-To-Market (GTM) as a non-negotiable strategic imperative for global growth and competitive resilience. The training provides the complete blueprint for success, moving from strategic alignment to operational execution: Strategic Foundation: It mandates the creation of a unified "ecosystem mindset" and ensures internal alignment across all major departments (Sales, Marketing, Product) to support the partner strategy. Architecting the System: Executives learn to utilize data-driven frameworks to systematically identify, evaluate, and prioritize strategic partner segments and target markets. This includes adapting the GTM for regional nuances using cultural intelligence and strategically allocating resources to maximize partner-led opportunities. Activation and Culture: The program culminates in operational steps for long-term success, focusing on implementing comprehensive partner enablement and establishing optimized co-selling motions. Leadership responsibilities include designing robust global governance, proactively removing organizational friction, and consistently evangelizing the ecosystem's value to drive a pervasive culture of collaboration.

Profil des bénéficiaires

Pour qui
  • Software vendors
  • Companies from the manufacturing sector
  • Companies from the pharmaceutical sector
Prérequis
  • The training is designed for C-level software executives and leaders.
  • Ideal Learner Profile: C-level leaders and executives responsible for overall GTM strategy, revenue, and market expansion. Individuals who need to mandate and orchestrate the cultural and operational shift toward an ecosystem-first model. Leaders seeking strategic frameworks to design, govern, and continuously champion the ecosystem strategy.

Contenu de la formation

I. PRE-LEARNING ASSESSMENT
II. Learning Path Modules:
  • Module 1: Strategic Vision & Global Market Landscape** Lesson 1.1: Global Markets as a Primary Engine for Growth & Diversification Lesson 1.2: Ecosystem-First GTM: A Strategic Imperative for C-Level Lesson 1.3: Strategic Prioritization: Identifying High-Value Markets & Partners
  • Module 2: Orchestrating Ecosystem-Driven Market Entry & Adaptation Lesson 2.1: Partner Ecosystems for Accelerated Market Entry & Product Enhancement Lesson 2.2: Localization for Lasting Loyalty: Beyond Basic Translation Lesson 2.3: Navigating Regulatory & Compliance Landscapes Lesson 2.4: Strategic Funding & Investment for Global GTM
  • Module 3: Leading & Empowering Global GTM Operations Lesson 3.1: Building & Empowering Globally Distributed GTM Teams Lesson 3.2: Fostering Cross-Border Collaboration & Learning Culture Lesson 3.3: Establishing Robust Global Governance Frameworks Lesson 3.4: Strategic KPIs for Measuring Global GTM Success
  • Module 4: Executive Evangelism & Future-Proofing** Lesson 4.1: Executive Evangelism: Championing the Ecosystem-First Vision Lesson 4.2: Sustaining Global Competitive Advantage
III. Key takeways, Conclusion & Post-learning assessment
V. END OF TRAINING CERTIFICATION EXAM

Équipe pédagogique

The training is led by Thomas Dussarrat, a founder and Senior Consultant with two decades of GTM experience in the software industry. Core Philosophy: Your partners are the vital "glue" connecting you directly to your Ideal Customer Profiles (ICPs) in your market. The mindset empowers leaders to embrace an "orchestrator" mindset, moving beyond direct sales to strategically build a robust Customer Partner Experience (CPX). The goal is to forge an agile, company-wide "Partners Ecosystem" culture

Suivi de l'exécution et évaluation des résultats

  • VIVA GTM will check your advancement of the learning path along the duration of the training.

Qualité et satisfaction

All modules must have been completed.

Vidéo de présentation

Modalités de certification

Résultats attendus à l'issue de la formation
  • Upon completing this learning path, participants are expected to: Have an improved understanding and perception of the strategic value and operational complexities of a partner ecosystem. Perceive partner ecosystems as strategically important for achieving organizational core business objectives, such as revenue growth, market share, and innovation. Feel confident in their ability to articulate the quantifiable ROI of partnership initiatives to other C-level executives. Embrace partner ecosystems as a foundational element for significant market share expansion and revenue growth in the software industry. Achieve internal alignment across all functions for maximizing the value of their ecosystem and executing an effective global GTM strategy. Develop skills in methodical identification and prioritization of target markets and ecosystem partners. Understand the importance of deep cultural adaptation and localization of product, messaging, and operational strategies for true global success. Be able to invest in building and empowering globally distributed GTM teams. Be capable of implementing robust global governance frameworks and championing the ecosystem-first vision both internally and externally. Be better positioned to lead their software firm to unprecedented global success by integrating these principles and leveraging the power of their ecosystem.
Modalité d'obtention
  • To pass the exam, the trainee will need to obtain a score of 80% or more. Among 20 questions, this represents a total of 16 correct answers minimum.
Détails sur la certification
  • If the trainee passes the exam, VIVA GTM will share with him his digital certificate. The trainee will be able to share it into his linkedin profile
Durée de validité
  • 2 ans

Délai d'accès

4 semaines

Accessibilité

Online training (e-learning)