INTRODUCTION TO INTERNATIONAL EXPANSION - GTM LEADER
Training fundable through your OPCO (Qualiopi compliant)
Formation créée le 21/07/2025. Dernière mise à jour le 10/12/2025.Version du programme : 1
Type de formation
DistancielDurée de formation
4 heures (0.5 jour)Accessibilité
OuiFinancement Fundae
Formation finançable Fundae
€
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INTRODUCTION TO INTERNATIONAL EXPANSION - GTM LEADER
Training fundable through your OPCO (Qualiopi compliant)
This is a four-hour training program tailored for C-level software executives. It provides strategic frameworks and leadership insights to drive sustainable growth, market diversification, and competitive advantage through global market expansion and an ecosystem-first Go-to-Market (GTM) approach.
Objectifs de la formation
- This path is designed to equip C-level executives with the strategic frameworks and leadership acumen necessary to transform global markets into a primary engine for sustainable growth, market diversification, competitive advantage, and enhanced investor appeal. A strong emphasis is placed on leveraging an ecosystem-first GTM approach.
- This training provides C-level executives with the complete strategy and operational blueprint necessary to successfully transition their businesses from domestic to global market leaders. The program's core value lies in its structured approach, moving executives from recognizing the strategic imperative of global growth to the methodical execution required for success: Strategic Clarity: It solidifies the understanding that global expansion, driven by an ecosystem-first Go-To-Market (GTM) strategy, is a non-negotiable core mandate that significantly enhances investor appeal and accelerates growth. Methodical Frameworks: It equips leaders with the tools to systematically identify, evaluate, and prioritize international territories and strategic partners, ensuring resources are allocated effectively in high-potential markets. Operational Readiness: The training ensures executives can build the necessary infrastructure—including robust governance, compliance knowledge, deep cultural adaptation of product and messaging, and strategies for recruiting and empowering high-performing global talent. Performance and Scaling: Ultimately, it teaches leaders how to activate the GTM and manage global operations by defining and tracking the correct C-level KPIs for growth, market share, and ecosystem impact, ensuring sustained, exponential scaling. In essence, the training transforms the abstract idea of "going global" into a clear, actionable, and measurable executive strategy.
Profil des bénéficiaires
Pour qui
- Software vendor
- Companies from the manufacturing industry
- Companies from the pharmaceutical industry
Prérequis
- Ideal Learner Profile: C-level software executives and leaders seeking strategic frameworks and leadership acumen. Individuals aiming to transform global markets into a primary engine for sustainable growth, competitive advantage, and enhanced investor appeal. Leaders who need to mandate and orchestrate ecosystem-driven market entry, manage international regulatory environments, and design robust global governance frameworks.
Contenu de la formation
I. INTRODUCTION & PRE-LEARNING ASSESSMENT
II. Learning Path Modules:
- Module 1: Strategic Vision & Global Market Landscape (Approx. 60 min) Lesson 1.1: Global Markets as a Primary Engine for Growth & Diversification Lesson 1.2: Ecosystem-First GTM: A Strategic Imperative for C-Level Lesson 1.3: Strategic Prioritization: Identifying High-Value Markets & Partners
- Module 2: Orchestrating Ecosystem-Driven Market Entry & Adaptation (Approx. 80 min) Lesson 2.1: Partner Ecosystems for Accelerated Market Entry & Product Enhancement Lesson 2.2: Localization for Lasting Loyalty: Beyond Basic Translation Lesson 2.3: Navigating Regulatory & Compliance Landscapes Lesson 2.4: Strategic Funding & Investment for Global GTM
- Module 3: Leading & Empowering Global GTM Operations (Approx. 80 min) Lesson 3.1: Building & Empowering Globally Distributed GTM Teams Lesson 3.2: Fostering Cross-Border Collaboration & Learning Culture Lesson 3.3: Establishing Robust Global Governance Frameworks Lesson 3.4: Strategic KPIs for Measuring Global GTM Success
- Module 4: Executive Evangelism & Future-Proofing (Approx. 40 min) Lesson 4.1: Executive Evangelism: Championing the Ecosystem-First Vision Lesson 4.2: Sustaining Global Competitive Advantage
III. CONCLUSION & POST-LEARNING ASSESSMENT
IV. END OF TRAINING CERTIFICATION EXAM
Équipe pédagogique
The training is led by Thomas Dussarrat, a founder and Senior Consultant with two decades of GTM experience in the software industry.
Core Philosophy:
Your partners are the vital "glue" connecting you directly to your Ideal Customer Profiles (ICPs) in your market.
The mindset empowers leaders to embrace an "orchestrator" mindset, moving beyond direct sales to strategically build a robust Customer Partner Experience (CPX).
The goal is to forge an agile, company-wide "Partners Ecosystem" culture.
Suivi de l'exécution et évaluation des résultats
- VIVA GTM will check your advancement of the learning path along the duration of the training.
Qualité et satisfaction
The learner will need to complete all the learning modules of the learning path. Also, the learner will need to pass the certification exam to get his official certification.
Vidéo de présentation
Modalités de certification
Résultats attendus à l'issue de la formation
- Upon completing the training, participants are expected to: Have an improved understanding and perception of the strategic value and operational complexities of global market expansion and an ecosystem-first approach. Embrace global market expansion as a non-negotiable imperative for sustainable growth. Achieve internal alignment across all functions for maximizing the global GTM strategy. Be able to methodically identify and prioritize target markets. Understand and implement deep cultural adaptation and localization of product, messaging, and operational strategies for true global success. Be prepared to invest in building and empowering globally distributed GTM teams. Be capable of implementing robust global governance frameworks. Champion the ecosystem-first vision within their organizations. Ultimately, build a resilient and adaptive global GTM machine that can thrive amidst evolving market dynamics, leading their software firm to unprecedented global success.
Modalité d'obtention
- To pass the exam, the trainee will need to obtain a score of 80% or more. Among 20 questions, this represents a total of 16 correct answers minimum.
Détails sur la certification
- If the trainee passes the exam, VIVA GTM will share with him his digital certificate. The trainee will be able to share it into his linkedin profile
Durée de validité
- 2 ans
Délai d'accès
4 semaines
Accessibilité
Online training (e-learning)