INTRODUCTION TO INTERNATIONAL EXPANSION - GTM PRACTITIONER

Training fundable through your OPCO (Qualiopi compliant)

Formation créée le 21/07/2025. Dernière mise à jour le 10/12/2025.
Version du programme : 1

Type de formation

Distanciel

Durée de formation

4 heures (0.5 jour)

Accessibilité

Oui

Financement Fundae

Formation finançable Fundae
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INTRODUCTION TO INTERNATIONAL EXPANSION - GTM PRACTITIONER

Training fundable through your OPCO (Qualiopi compliant)


This is a four-hour online training program designed for Go-to-Market (GTM) executors. The program provides strategic frameworks and practical skills for international expansion , focusing on an ecosystem-first approach to drive global growth, pipeline generation, and market activation.

Objectifs de la formation

  • This program aims to equip GTM executors with the strategic frameworks and practical skills necessary to effectively contribute to and thrive within an international expansion strategy. The core objectives are to: Accelerate global growth, pipeline generation, and market activation using an ecosystem-first approach. Empower individual career development within a global context.
  • This two-module program is designed for sales professionals to directly connect international expansion with personal quota attainment and career growth. The training focuses on two key areas: Opportunity Identification and Personal Stake: Participants will learn advanced techniques for proactively finding international potential in existing and new accounts. It clarifies the individual's tactical responsibilities within various entry models, emphasizing the strategic leveraging of partners. Tactical GTM Adaptation and Pipeline Acceleration: This section equips individuals with practical skills to succeed in global contexts, including adapting sales pitches and messaging for diverse local markets. Crucially, it teaches how to translate high-level market data (like TAM/SAM/SOM) into actionable pipeline strategies and defines the individual's hands-on role in activating new territories through co-marketing, events, and press. The overall goal is to transform international expansion from a high-level concept into a clear, practical, and personally beneficial sales motion that drives pipeline and accelerates market entry.

Profil des bénéficiaires

Pour qui
  • Software vendors
  • Companies from the manufacturing industry
  • Companies from the pharmaceutical industry
Prérequis
  • The training is specifically designed for Go-to-Market (GTM) executors.
  • Ideal Learner Profile: GTM professionals who want to leverage an ecosystem-first approach to accelerate global growth and pipeline generation. Individuals interested in identifying and qualifying global sales and customer success opportunities. Learners are expected to have some current understanding and perception of the strategic value and operational complexities of a partner ecosystem

Contenu de la formation

I. INTRODUCTION & PRE-LEARNING ASSESSMENT
II. Learning Path Modules:
  • Module 1: Your Personal Stake in Global Growth & Opportunity Identification Lesson 1.1: Your Global Quota Acceleration: The Personal ROI of International Markets Lesson 1.2: Advanced Global Hunting Grounds: Proactive Account-Level Prioritization & Signals Lesson 1.3: Deep Dive into International Entry Models: Your Tactical Role & Partner Ecosystem Playbook
  • Module 2: Tactical GTM Adaptation & Pipeline Acceleration in Global Contexts Lesson 2.1: Masterclass in Localized Selling: Adapting Your GTM in Practice Lesson 2.2: Deep Dive into International Addressable Market: Translating Data to Your Pipeline Lesson 2.3: Activating Local Markets: Your Hands-On Role in Events, Press & Co-Marketing
III. KEY TAKEWAYS , CONCLUSION & POST-LEARNING ASSESSMENT
IV. END OF TRAINING CERTIFICATION EXAM
BIBLIOGRAPHY & MARKET STATISTICS

Équipe pédagogique

Our founder, Thomas Dussarrat is a visionary with two decades of go-to-market experience in the software industry, facilitating the localization of go-to-market motions from North America to Western Europe. Thomas isn't just a Senior Consultant; he's an orchestrator, an artisan of go-to-market motions. Thomas's core belief? Your partners are the vital "glue" connecting you directly to your ICPs in your market. His mindset empowers leaders to embrace an "orchestrator" mindset, moving beyond direct sales to strategically build a robust Customer Partner Experience (CPX). VIVA GTM® delivers actionable training and consulting bundles to forge an agile, company-wide "Partners Ecosystem" culture. This ensures every department truly values and actively collaborates with partners, guaranteeing a seamless, exceptional customer experience.

Vidéo de présentation

Modalités de certification

Résultats attendus à l'issue de la formation
  • Upon completing the training, participants are expected to realize significant benefits across three core areas: Organizational Impact: Participants will accelerate global growth, pipeline generation, and market activation by leveraging a better understanding of the strategic value and operational complexities of the partner ecosystem. This includes generating a richer pool of qualified leads and identifying significantly larger deals globally. Sales Performance: They will benefit from accelerated sales cycles driven by tapping into less competitive international markets, and learn to strategically leverage company press and market activation activities to build credibility and generate new leads. Personal Career Growth: Individuals will experience empowered individual career development, leading to unparalleled career growth, including opportunities for international assignments, cross-functional leadership, and becoming a recognized global expert.
Modalité d'obtention
  • To pass the exam, the trainee will need to obtain a score of 80% or more. Among 20 questions, this represents a total of 16 correct answers minimum.
Détails sur la certification
  • If the trainee passes the exam, VIVA GTM will share with him his digital certificate. The trainee will be able to share it into his linkedin profile
Durée de validité
  • 2 ans

Délai d'accès

4 semaines

Accessibilité

Online training (e-learning)