INTRODUCTION TO CO-MARKETING FOR CO-SELL - GTM LEADER

Training fundable through your OPCO (Qualiopi compliant)

Formation créée le 13/08/2025. Dernière mise à jour le 10/12/2025.
Version du programme : 1

Type de formation

Distanciel

Durée de formation

3 heures (0.5 jour)

Accessibilité

Oui

Financement Fundae

Formation finançable Fundae

INTRODUCTION TO CO-MARKETING FOR CO-SELL - GTM LEADER

Training fundable through your OPCO (Qualiopi compliant)


This is a 3-hour e-learning path designed for GTM leaders, including CROs, Heads of Sales, VPs of Sales, Heads of Partnerships, and Heads of Growth. It explores how to embrace a co-marketing and co-selling mindset to expand market reach, generate high-quality leads, and unlock new avenues for sustainable revenue growth. The training includes focused learning games to reinforce key concepts.

Objectifs de la formation

  • The program aims to equip GTM leaders with the strategic insights and practical tools needed to drive mutual growth by collaborating with partners. The core focus is on moving away from traditional outbound motions and embracing an Ecosystem-Led Growth (ELG) and Nearbound strategy.
  • Key Strategic Shifts Mastered: Master the strategic shift from traditional outbound motions to Ecosystem-Led Growth (ELG) and Nearbound strategy. Master the art of the joint value proposition, moving beyond feature lists to create a compelling, outcome-oriented narrative. Master the 10-step rollout framework for successfully developing and launching a joint GTM motion.
  • Key Practical Skills Learned: Partner Identification: Learn how to identify and evaluate potential co-marketing and co-selling partners. Proposition & Agreement: Learn how to craft a compelling joint value proposition to drive pipeline and structure a successful GTM agreement using tools like a Memorandum of Understanding (MOU). Performance: Learn how to define and track key performance indicators (KPIs) to measure the success of a co-marketing campaign. Culture: Learn how to build a collaborative GTM culture within your organization.

Profil des bénéficiaires

Pour qui
  • Software companies
  • Manufacturing companies
  • Pharmaceutical companies
Prérequis
  • The course is designed for Go-to-Market (GTM) leaders including: Chief Revenue Officers (CROs) Heads of Sales VPs of Sales Heads of Partnerships Heads of Growth

Contenu de la formation

Introduction & Pre-Learning assessment: A welcome to the e-learning path, an overview of the program's objectives, and an introduction to the concepts of co-marketing and co-selling.
  • Pre-Training Knowledge Perception Survey: A survey to gauge the learner's starting knowledge and comfort level with the concepts.
Module 1: Foundations of Co-Marketing (Approx. 1 hour) Lesson 1.1: What is Co-Marketing and Why It Matters for GTM Leaders? Lesson 1.2: Identifying Potential Co-Marketing Partners to Drive Pipeline. Lesson 1.3: The Art of the Joint Value Proposition.
Module 2: Navigating the Co-Marketing GTM (Approx. 1.5 hours) Lesson 2.1: The 10-Step Rollout Framework for GTM Leaders. Lesson 2.2: Structuring a Co-Marketing Agreement & Campaign Types. Lesson 2.3: Fostering a Collaborative GTM Culture & Enabling Partners Lesson 2.4: Strategic Reinvestment: Leveraging Incentives for Co-Marketing
Module 3: Measurement & Optimization (Approx. 1 hour) Lesson 3.1: Defining and Tracking GTM-Specific KPIs. Lesson 3.2: Assessments and Future-Proofing Your GTM Strategy.
Key Takeaways Conclusion and Post-Learning Assessment: A summary of the key lessons learned and a final message encouraging the learner to apply the concepts.
End of training certification exam quiz
Bibilography and market statistics

Équipe pédagogique

The training is led by Thomas Dussarrat, a founder and Senior Consultant with two decades of GTM experience in the software industry. The Core Philosophy is that partners are the vital "glue" connecting the organization directly to its Ideal Customer Profiles (ICPs) in the market. This mindset empowers leaders to embrace an "orchestrator" mindset, moving beyond direct sales to strategically build a robust Customer Partner Experience (CPX). The goal is to forge an agile, company-wide "Partners Ecosystem" culture.

Vidéo de présentation

Modalités de certification

Résultats attendus à l'issue de la formation
  • At the end of the training, learners should be able to: Understand what co-marketing and co-selling mean in the context of GTM strategy. Be confident in their ability to identify and select the right partners for joint opportunities. Feel prepared to develop a formal GTM plan with a partner, including joint goals and responsibilities. Be equipped to lead and champion a shift towards a collaborative GTM approach within their organization.

Délai d'accès

4 semaines

Accessibilité

Online training (e-learning).